Word: falconer
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COMPACT-CAR SALES lead is held by Ford Motor Co.'s Falcon, which since Jan. 1 has sold 80,433 models v. 72,113 for American Motors' Rambler...
...Ford's Falcon, bestselling of the Big Three compacts, seems to be feeding off the regular-size Ford market. Ford's sales in January and February totaled 223,000 cars, up 3,000 from 1959's first two months, but 69,000 of those sales were Falcons. Result: sales of the regular Ford fell from 209,000 cars in January and February of 1959 to 143,000 this year. The Falcon now accounts for 33% of the Ford division's business...
...Chevrolet's Corvair, though not making the impact of the Falcon, appears to have found a new market all its own. In January and February last year Chevrolet's sales totaled 230,000 cars; this year it has sold 267,000 cars, but only 35,000 of them were Corvairs. Thus, the regular Chevy is selling at about the same rate as last year, while the Corvair, accounting for 13% of the division's sales, is all extra business...
...still American Motors' Rambler, with almost 30% of compact sales. But Ford's Falcon is coming up fast. In the seven weeks from...
...Falcon outsold the Rambler 59,000 to 53,000 (Corvair sales: 29,400), although American Motors is still stepping up production to match orders. The Falcon's appeal is economy. Last week Ford discontinued its 128-h.p. engine, which it had offered as optional equipment to compete with the Corvair and Valiant (TiME, Feb. 1). Ford dealers had found few takers for the souped-up engine; compact buyers want economy, not pickup...