Word: falke
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Interesting to observe: The expressions on 250 happy little faces as the amphib list was announced . . . Most surprised listeners: Bobys, Scarborough, Olcezak . . . Most pleased Bell, Falk, Hughes...
...Edwin A. Falk's Togo and the Rise of Japanese Sea Power, the chapter which describes the British phase of his naval education is entitled: The Decks That Nelson Trod. Togo and his naval heirs might have been - but were not - molded by "the Nelson touch," as Admiral Nelson himself referred to his way of fighting. Essence of the Nelson touch was the order: "Close with the enemy." Allied naval officers still revere and in some cases (notably Cunningham of the Mediterranean and Halsey of the South Pacific) still have the Nelson touch: their one desire is to find...
...same problem: shortages as seemingly endless as the rivets in a ship. Example: it was originally planned to equip destroyer escorts with steam turbines just like destroyers. But these turbines require hard-to-get herringbone reduction gears made by firms like De Laval Steam Turbine Co., Milwaukee's Falk Co. and the Farrel-Birmingham Co. Hence a switch was made to turbo and diesel electric drives. But this has run into a shortage of diesel engines and electrical equipment...
Died. Brigadier General Otto Herbert Falk, 74, onetime Adjutant General of the Wisconsin National Guard, chairman of the board of Allis-Chalmers Manufacturing Co. (heavy machinery), twice chosen Milwaukee's "outstanding citizen"; of heart disease; in Milwaukee...
...Representing that advertising increases selling costs and therefore raises prices. Mr. Falk disputes this on several counts: a) "It is a well-known fact that advertising is the cheapest form of selling effort"; b) the total cost of advertising in the U. S. ($1,500,000,000 a year) is less than 2% of the total income earned and spent in the country; c) prices of widely advertised products (e.g., autos, radios) have steadily declined as advertising made mass-production economies possible...