Word: falke
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Federation's research director, Alfred T. Falk, reported that Professor Rugg's book is used by 4,200 school systems which teach an estimated 3,000,000 of the 7,000,000 U. S. high-school students. Mr. Falk found it full of "quaint economic theories." He was especially aroused by its chapter on advertising...
...advantage of human psychology by playing on people's vanity and emotions. It concedes that "it is impossible to carry on our economic life today without advertising," but adds: "we must ask ourselves if all the advertising today is wise and necessary." Among other things it credits Mr. Falk's organization with having done much to eliminate unfair advertising practices. Mr. Falk retorts: "We regret that his discussion of [our work] is much too brief. compared with the opposing text, and that it does not change much the previously built-up picture of advertising as a pretty rotten...
...Falk accuses Mr. Rugg of: >Creating the impression that most advertising is dishonest by citing exceptional examples. Widely advertised products, argues Mr. Falk, are more likely to be of good quality than those not advertised, because a producer of identifiable goods "is usually wise enough to protect their reputation by delivering quality products...
...Implying that advertising's purpose-"to make us buy"-"is the very essence of wickedness." Says Mr. Falk: "Business has to sell goods, and has to sell more goods, if all of us consumers are to have greater national income and enjoy higher standards of living...
...people who balk most strenuously at Director Falk's opera-in-Enghsh policy are neither the public nor the Pier management, but the singers themselves. U.S. singers who had learned their roles in French or Italian objected to relearning hem in English, claimed that the transated words did not roll off the tongue so trippingly as the original...