Word: fall
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Dates: during 1940-1949
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...Fall of the Digest. He talked the idea over with a blond, blue-eyed Midwestern salesman of newspaper features named Harold Anderson, who had become a partner in Gallup's research service. Anderson jumped at it, urged Gallup on. He began lining up newspaper publishers, soon interested both the Washington Post's Eugene Meyer and the New York Herald Tribune's Helen Rogers Reid...
Since 1939, Gallup's Audience Research Inc. (TIME, Oct. 13) has been pre-testing movie titles, scripts and casts for Hollywood producers, can now predict for nervous movie magnates the final box-office draw within 3%. Last fall a similar setup was organized to measure the pulling power of radio stars (top draw in both by the Gallup yardstick: Bing Crosby). The full Gallup empire takes an annual operating budget of around $750,000 a year, maintains offices in Princeton, Manhattan and Los Angeles, requires a staff of 1,200 part-time interviewers for the Gallup Poll alone...
...approved by the committee, the merger will come up for a Faculty vote next fall, according to an announcement by Provost Buck...
...present most of HYRC's work is internal--only its mock convention Thursday parallels the activity of other groups. Rusher is saving his strength for the big push next fall, when the full force of the club will be brought to bear on local and national elections...
Pennsylvania, on Soldiers Field at 3 o'clock tomorrow, is less of a threat and should fall an easy victim...