Word: fall
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Dates: during 1980-1989
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...first time, the networks are even turning to erstwhile competitors for help with the hype. ABC is running commercials for its fall shows in movie theaters. CBS is stuffing brochures inside boxes of blank Maxell videocassettes. NBC is doing the same with Scotch cassettes. ABC is targeting the VCR user with a more high-tech gimmick: a special bar code in the network's November TV Guide ads will enable owners of specially equipped models of Panasonic VCRs to record certain ABC shows automatically...
...burst of promotional activity reflects the networks' growing concern over competition from cable, VCRs and independent stations. The erosion was quickened by the writers' strike last year, which delayed the fall season and neutralized kickoff-week hoopla. "We're trying to find much more aggressive and interesting ways to wave to people, to grab them and interest them in our programs," says George Schweitzer, senior vice president of communications for third-place CBS, which increased its advertising budget by 25% this year...
...sometimes even a tow-truck operator, whose primary ability is transporting bodies. The coroner frequently hires hospital pathologists to do the autopsy. Those unfamiliar with signs of violence may confuse gunshot entrance and exit wounds or may be unable to tell whether a fractured skull was caused by a fall or a blow. Or they may ignore important evidence, such as the contents of a victim's stomach or hairs and fibers left on clothing or skin...
Screen dreams are strangest and strongest when they hit close to home. In Terence Davies' searing memoir of his working-class family in Liverpool 30 and 40 years ago, mystery resides in the vision of his mother, magically poised on the hall sill, washing the outside windows ("Don't fall, Mom. Please don't fall"). Laughter erupts from three colleens parodying a Nat King Cole hit ("They tried to sell us egg foo yung"). The recollected terror of a vicious father can be tempered by his early death. The daughter who vowed, "If I ever...
Despite such obstacles, many education advocates think the future of reform is bright. They point to innovations such as New Jersey's alternative teacher certification, which has opened up the field to mid-career professionals, and Minnesota's choice system, which this fall will phase in a program that allows students to attend any school in the state...