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Word: falloff (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...Administration argued that the cut in imports would help national defense-by increasing drilling and U.S. reserves-the oil industry's own figures last week showed that there need be no worry over reserves. The American Petroleum Institute reported that drilling had declined slightly last year. But a falloff in demand, plus imports, had slowed the drain on U.S. fields. Thus, U.S. crude reserves at the end of 1958 stood at an alltime high of 30,536,000,000 bbl., up 235 million from the total the year before...

Author: /time Magazine | Title: OIL: The Squeeze | 3/30/1959 | See Source »

...gone up $7 billion since January 1957. Nevertheless, disposable personal income will still be so high this year (up 2% to $307 billion on Administration estimates) that about the same amount is being spent as last year. Installment credit, rising by $2.5 billion in 1957, has shown no serious falloff. While consumers are cutting back in durable goods, they are not cutting down on food, clothing, or services. With salesmanship, the consumer can even be enticed into buying summer appliances in the dead of winter. Said an executive of Manhattan's R. H. Macy & Co., which...

Author: /time Magazine | Title: STATE OF BUSINESS: The Morning After | 3/24/1958 | See Source »

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