Word: falloff
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Dates: during 1990-1999
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...features and comment on news, politics and culture was declared off limits to any Web surfer who doesn't shell out $19.95 for a yearly subscription. Kinsley, the former New Republic editor (and current TIME essayist), reports that 17,000 subscribers had signed up by midweek, a big falloff in audience but a necessary step, he argues, if the Webzine is to be a self-sustaining business. "Readership is going to plummet at first," Kinsley admits. "But you have to bite the bullet...
...just one example of the frenzied effort soap operas are making to maintain viewers and desperately lure new ones in the face of dwindling ratings. Currently 10 daytime soap operas are on network TV, just more than half the number that were airing in 1970. One reason for the falloff is the profusion of Oprah-style talk shows, which are able to serve up story lines about real-life family traumas, drug-abuse problems and evil boyfriends on a daily basis. During the past months, moreover, the soaps have been hit by their toughest competition yet: that interminable suspense tale...
...Kennedy, in her early 30s, in the pillbox hat, or the bloody pink suit, or the black veil, became one of the urdivinities of the paleotelevision age. By the time she died, she was still arguably the most famous woman on earth. Who else -- Madonna? Princess Di? (The falloff in quality is steep...
...president, I feel very, very fortunate,"Rudenstine said. "I don't feel like there are noproblems, but there's no cliff we're about to falloff. That really is a blessing these days...
Ironically, the financial picture was brighter for NBC's old-fashioned broadcast coverage. For the first five nights of competition, the Games averaged a surprisingly high 19.9 prime-time rating -- 17% higher than the Seoul Games got for the same period four years ago. NBC, expecting a falloff, had promised advertisers only between a 15 and 16. Still, NBC officials conceded that the network would probably lose $30 million to $40 million on its Olympics investment...