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Word: falloff (lookup in dictionary) (lookup stats)
Dates: during 1958-1958
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Usage:

...gone up $7 billion since January 1957. Nevertheless, disposable personal income will still be so high this year (up 2% to $307 billion on Administration estimates) that about the same amount is being spent as last year. Installment credit, rising by $2.5 billion in 1957, has shown no serious falloff. While consumers are cutting back in durable goods, they are not cutting down on food, clothing, or services. With salesmanship, the consumer can even be enticed into buying summer appliances in the dead of winter. Said an executive of Manhattan's R. H. Macy & Co., which...

Author: /time Magazine | Title: STATE OF BUSINESS: The Morning After | 3/24/1958 | See Source »

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