Word: faludi
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...tide of anti-feminism that Faludi describes pervades our society and culture. Its manifestations range from the subtle--changes in perfume advertising campaigns--to the blatant--legislation proposed by The Heritage Foundation that would require "marriage and motherhood" to be taught as the only appropriate occupations for women...
...Faludi, a Pulitzer prize-winning reporter for the Wall Street Journal, is no conspiracy theorist. She does not believe that a group of men run the "backlash" from a smoke-filled room. Instead, she calls its workings "encoded and internalized, diffuse and chameleonic," and argues that even sympathetic feminists like Harvard psychologist Carol Gilligan have unknowingly contributed to its success...
...central backlash mechanisms Faludi focuses on is the "feedback loop" between media coverage and popular culture. Her book provides a disturbing look at how the American media perpetuates misleading or inaccurate information just because it fits the preconceived notions of reporters and editors...
...Faludi takes a closer look at the Harvard-Yale study and at how it came to national attention. A Stamford Advocate reporter writing a Valentine's Day story on modern romance called the Yale sociology department and happened to talk to one of the authors of the uncompleted study. The story ran in the Advocate, was picked up by the Associated Press and soon appeared in newspapers and magazines across the country...
...addition to dispelling this and similar myths of 1980s womanhood, Faludi traces the backlash's manifestations in popular culture, from movies to fashion. She provides fascinating behind-the-scenes looks at everything from how Victoria's Secrets top management plan merchandise--based on their own fantasies--to how Hollywood executives turned Fatal Attraction from a pro-feminist film into one where men would yell "Kill the bitch!" in theaters nationwide...