Word: fame
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Dates: during 1970-1979
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Ford's request had the backing of a blue-ribbon medical advisory committee-including Jonas Salk and Albert Sabin, of polio vaccine fame-but critics of the program charge that the Administration left unanswered some nagging questions. Among them...
Such work is no guarantee of a renaissance. Poets and readers may continue to drift apart; the art may yet degenerate totally into self-therapy. Fame is now reserved for poets who do something else- like writing bestselling novels (Erica Jong, James Dickey). There is no serious living writer whom the reading public gets by heart the way it once learned Frost and Auden. That echo in the brain now comes from rock lyrics and TV jingles. But set against all the reasons for pessimism are the voices, this spring, of these five poets. They show that it is still...
Below these top-ranking few, some small agencies have folded up, and some bigger ones are changing their approach because they have lost their fame as "hot" shops. Doyle Dane Bernbach, which produced the memorable "Lemon" ads for Volkswagen and the "We try harder" slogan for Avis, now stresses its media-buying and consumer-research capabilities, as well as creativity, to clients. Says President William Bernbach: "Our job is to kill the cleverness that makes us shine instead of the product...
...winning the admiration of his men and in fighting set-piece battles. Others called Montgomery s overrated and unimaginative as a general and spiteful and cantankerous as a man. Whatever the final verdict on his achievements, few generals of any nationality emerged from World War II with more fame and adulation than the victor of El Alamein and the leader of the British march from Normandy to the Baltic...
first-rate paper, though there is no doubt that it misses the excitement and the unifying cause of Watergate. As for Woodward and Bernstein, despite their new riches, they remain Post employees; their life-styles are a lot more comfortable but essentially unchanged from the days before their fame. Friends report no apparent danger that either is about to indulge in celebrity carryings-on. Indeed, they have spent the last year working at their trade, reporting the death throes of the Administration they were instrumental in bringing down. Their new book, The Final Days, to be published by Simon & Schuster...