Word: fame
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Dates: during 2000-2009
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...CLAIM TO FAME Don't let her environmental intentions fool you. The designer is known for her tailored clothing made from sustainable fabrics, like soy- and corn-based fibers, but her "Luxury eco" collection is all about style. "I want to make it easy for a high-end client to walk in and know what lifestyle this is," says Loudermilk. "It's very outside of hippie and hemp." Her creations including organic silk--charmeuse gowns, men's bamboo suits and women's separates made from an antibacterial Japanese fabric called sasawashi are sold around the world at stores like Atrium...
...CLAIM TO FAME As CEO of Built-e Inc., Taylor has presided over the growth of Seattle's Environmental Home Center, a one-stop shop for building an eco-friendly house. The 30,000-sq.-ft. space functions as a warehouse, showroom and design center. "We marry good information about a product with convenient access to it," says Taylor. "It's all under one roof in a high-style setting." Some of the sustainable products for sale include 100% organic-wool carpets, nontoxic paints and home-insulation units made from recycled denim...
...CLAIM TO FAME In 2000 Lowry and Ryan, high school friends from Detroit, decided to contest the idea that stronger chemicals make for better household cleaners. They introduced Method, a mass-market line of health-conscious and aromatic dish and hand soaps, bathroom cleansers, surface cleaners, laundry detergents, floor-care products and air fresheners. "It's been pounded into our heads that you can't have safe and effective products in one," says Lowry, who studied chemical engineering and environmental science at Stanford University. "That isn't true...
...CLAIM TO FAME The proprietor of treehugger.com a for-profit online magazine and store, wants to make sustainability mainstream. He employs 25 staff members around the world to write news and reviews of modern yet green products and services. "No one has three hours to search for a pair of organic jeans," says Hill. "So we created a prolific blog that people enjoy reading while increasing their eco-smarts." With 20,000 visitors a day and a searchable archive of 5,500 posts, it's the largest green-lifestyle website out there. And there are TreeHuggerTV weekly videos and podcasts...
...CLAIM TO FAME Dubbed the "organic Martha Stewart," Seo is creating a fresh, eco-friendly aesthetic in event planning, interior design and fashion without sacrificing style. "I don't want to sleep on the floor," he says. "I like having a nice home, a stylish wardrobe, nice things to eat. Green can be chic they're not mutually exclusive ideas...