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There are two kinds of celebrity crash because we now have two kinds of celebrity: attention controllers and attention seekers. Woods is an example of the former, whom you might also know as "people who are famous for actually doing things." Attention controllers' fame derives from some public competence; their private lives are used as complementary assets (setting the photo ops, selling the baby pics), but with tight boundaries...

Author: /time Magazine | Title: Tiger and the Salahis: Two Kinds of Celebrity Crash | 12/3/2009 | See Source »

This old-fashioned kind of fame is still a posh deal, but it has lost its imperial prerogatives. Time was, you might have expected the fraternity of sportswriters or political reporters to peddle one version of you in public and save another one for their buddies at the bar. Now TMZ hits "post" instantaneously on allegations of infidelity, angry wives and golf clubs, and Google makes no distinction between respectable news and what people really want to know. When Woods said in a statement on Dec. 2, "I have let my family down," while still insisting that "personal sins should...

Author: /time Magazine | Title: Tiger and the Salahis: Two Kinds of Celebrity Crash | 12/3/2009 | See Source »

...balance of fame seems to be moving from attention controllers to attention seekers. So it makes sense that we're seeing crossovers. Sarah Palin was governor of Alaska until - bummed out by ethics investigations and the press - she could no longer manage as an attention controller (albeit one who used her family life to political advantage when possible). So she resigned and became a full-time attention seeker, a media entity whose posts, tweets and TV appearances are not extensions of her work but the work itself. (Rate the candidates for TIME's Person of the Year...

Author: /time Magazine | Title: Tiger and the Salahis: Two Kinds of Celebrity Crash | 12/3/2009 | See Source »

...film's Hong Kong director, Jingle Ma, says the new 115-minute Mulan is a sweeping melodrama that depicts the central character as an action hero, dutiful daughter and wistful romantic. The film stars Vicki Zhao Wei, who shot to fame in the late 1990s playing the wide-eyed lead role in the television series Princess Pearl. Zhao may have gotten the role because of her tomboy image in action films such as Red Cliff and So Close, but in Mulan, she appears with full makeup and long, glossy fingernails - even as a soldier...

Author: /time Magazine | Title: China vs. Disney: The Battle for Mulan | 12/3/2009 | See Source »

...year that saw the "Summer of Death," Michael Jackson was the second fastest-rising term, and Natasha Richardson (No. 8) and Farrah Fawcett (No. 9) made the top 10. The only celebrity who's still among us that managed to crack the list? Lady Gaga, who catapulted to fame this year and landed at No. 10. (See the 25 sites we can't live without...

Author: /time Magazine | Title: Google's Year-End Zeitgeist | 12/2/2009 | See Source »

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