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...CLAIM TO FAME Rather than envision a final product, the Johannesburg-born furniture designer focuses on experimenting with materials. Frank's eco-sensitive collection is inspired by the contrast of nature and urban deterioration, corrosion and decay. "I grew up in Africa with big open spaces and came to London, where the bridges and canals are over 100 years old and the buildings are recycled, reclaimed and patched up," he says. "This city has just enhanced my desire for nature...
...CLAIM TO FAME "In the organic market, in personal care at least, most of what's available is in hippie packaging," says Onysko, founder and CEO of Pangea Organics Ecocentric Bodycare. Onysko can spot a hippie from a hundred paces, considering that his life as a junior high dropout and global drifter has put him in contact with more than a few of them...
...CLAIM TO FAME Don't let her environmental intentions fool you. The designer is known for her tailored clothing made from sustainable fabrics, like soy- and corn-based fibers, but her "Luxury eco" collection is all about style. "I want to make it easy for a high-end client to walk in and know what lifestyle this is," says Loudermilk. "It's very outside of hippie and hemp." Her creations including organic silk--charmeuse gowns, men's bamboo suits and women's separates made from an antibacterial Japanese fabric called sasawashi are sold around the world at stores like Atrium...
...CLAIM TO FAME As CEO of Built-e Inc., Taylor has presided over the growth of Seattle's Environmental Home Center, a one-stop shop for building an eco-friendly house. The 30,000-sq.-ft. space functions as a warehouse, showroom and design center. "We marry good information about a product with convenient access to it," says Taylor. "It's all under one roof in a high-style setting." Some of the sustainable products for sale include 100% organic-wool carpets, nontoxic paints and home-insulation units made from recycled denim...
...CLAIM TO FAME In 2000 Lowry and Ryan, high school friends from Detroit, decided to contest the idea that stronger chemicals make for better household cleaners. They introduced Method, a mass-market line of health-conscious and aromatic dish and hand soaps, bathroom cleansers, surface cleaners, laundry detergents, floor-care products and air fresheners. "It's been pounded into our heads that you can't have safe and effective products in one," says Lowry, who studied chemical engineering and environmental science at Stanford University. "That isn't true...