Word: familiar
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Dates: during 1960-1969
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...British Army of the Rhine by two-thirds unless the West Germans helped to offset its foreign-exchange costs of $250 million a year. But also last week Wilson jetted to The Hague on his fifth mission to Common Market countries and reiterated a now familiar theme. His argument: the pound has become so stable that Britain could enter the market without much of a wrench-or without much danger that market members might have to bail Britain out of future financial crises...
...favor 2-S, radicals who are trying to get off. At best they will see us as missionaries. Probably, they will view us in fact as fat-cat hypocrites out to manipulate them. Why should they support hypocritical radicals when it's less risky to stick with the established, familiar hypocrites, the Johnsons, Kennedys, et al. Second, unless they are convinced that 2-S provides no sure personal escape, students' campus struggles (e.g., vs. ranking) will turn into fights to proteet themselves at the expense of the rest of the population--and the rest of the population will react accordingly...
...hired from NBC by Hefner to bring some New York know-how and sophistication (a favorite Playboy word) to the magazine. "Spec" has done that and more. Last summer he hired as fiction editor Robie Macauley, who had been running the distinguished Kenyon Review. "I was familiar with Playboy," says Macauley. "The students at Kenyon read it?so did the clergy. Besides, a magazine like this matures as it goes along...
...Volkswagen, which accounted for 30% of the 1.4 million compacts sold in the U.S. last year. Getting the new campaign off to a start, Chapin pointed out that the Rambler is not only bigger (six v. four passengers) and more powerful (128 h.p. v. 53 h.p.), but, "in terms familiar to every housewife, costs only 69? a pound compared to more than 90? for the Volkswagen...
...book restates McLuhan's increasingly familiar argument: the introduction of the alphabet 3,000 years ago, abetted by Gutenberg's introduction of movable print in the 15th century, turned mankind into the alphas and omegas of a giant cultural alphabet soup. The "seamless" and communal thought processes of tribal, preliterate man were fragmented; perception itself took on the rigid, abecedarian character of writing. Letters led to the "idea," which required structure-beginning, middle, end-and forced the writer or reader out of immediate experience and into an abstracted, objective remove from "group reality." According to McLuhan, the advent...