Word: familiar
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...challenge science faces is one all too familiar to high school chess captains and economists at dinner parties: the challenge of convincing people that what you do really is interesting. With images like this, Professor Aizenberg is getting people to ask questions. “If the first thing they see is that they like the image and only after they decide to read what science is behind it, I think I have achieved what I wanted,” she said...
...Rough Justice: The Rise and Fall of Eliot Spitzer, by Fortune editor-at-large Peter Elkind, purports to divulge new details about Spitzer's dealings with the Emperors Club prostitution ring, including revelations that he was a client for longer than was previously thought, according to someone familiar with the book's contents. The second, Journal of the Plague Year, by Lloyd Constantine, a former senior adviser and close confidant of Spitzer's, revolves around a three-day period after Spitzer was linked to the prostitution ring but before he resigned, during which Constantine camped out at Spitzer's Manhattan...
...figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill...
...screaming at each other or giving you passive-aggressive stares. Meanwhile, you're still pondering whether you'd rather just give up and float or gouge your eyes out with a rusty spoon so you don't have to look at your painfully empty blocking form ever again. Sound familiar? Well, we’re here to give you a crash course in avoiding tearful/obnoxious/existentially-disconcerting blocking day drama...
Asmara’s appeal doesn’t lie in an outward ambience of grandeur; if the dozen glass-top tables anchor the restaurant’s atmosphere in the thoroughly familiar, the more traditional mesobs—woven basket-tables common in Ethiopia and Eritrea—that punctuate the dining space, coupled with the dimly buzzing lighting, compensate by insisting on a thoroughly exotic intimacy...