Word: familiarity
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...familiar as Federer was to tennis fans at that point, he had never displayed a component of his character: It was the first time we had seen his "back-alley" side, as a fighter. And that's a quality he's called on repeatedly in the past year. After that loss, Federer got off the canvas. He pushed Nadal again in a great Australian Open final this year. He won the French Open. And while [last year's] Wimbledon final may prove to be the high point of the rivalry with Nadal, the rivalry didn't die that day. Even...
...Proposal also hit it big by mixing a cocktail of familiar ingredients from earlier Bullock hits. In While You Were Sleeping she had to pretend she was in love with a handsome guy (Peter Gallagher) while his family pushed them together. In Two Weeks Notice she was the underling who couldn't stand her boss, then fell in love with him; here she's the boss and generic hunk Ryan Reynolds is the aggrieved assistant. And in her one solo hit, Miss Congeniality, she was a gruff FBI agent who went undercover as a perky contestant in a beauty pageant...
Does this sound familiar? The financial history of the past decade is replete with echoes of Fisher's colossal 1929 miscalculation. A brilliant Fed chairman was credited with banishing panics and ushering in what economists called the Great Moderation. An explosion of financial innovation was deemed to have provided investors, corporations and banks with new ways of managing risk. Prices of stocks, houses and other assets rose to levels that were high by historical standards--but who was to say the market was wrong in fixing those high values...
Artists and nature lovers soon gave way to behavioral psychologists and neuroscientists who employed algorithms and "clutter metrics" - the study of how the eye locates and detects objects - to create increasingly complex designs. The familiar "U.S. Woodland" pattern, which has been taken up by soldiers in Ghana, Zambia, Uganda and Liberia, replaced the "tiger stripe" look of the Vietnam War, while troops during the first Gulf War donned "chocolate chip" or "cookie dough" duds - nicknames outdone only by the "scrambled egg" scheme favored by Egyptian forces. (The mottled black and off-white flecks found on both are meant to mimic...
...signature splotches of green, tan and brown. Retail experts credited America's military campaigns in Lebanon and Grenada for the trend. As a manufacturer told TIME in 1984, "I think many people wear military clothes because they feel proud of the U.S." To this day, consumers can find the familiar Woodland motif in oddly conspicuous colors - neon orange, bright red, hot pink - on everything from lingerie to toilet paper. Designers like Christian Dior and Nicole Miller have even created camo couture; witness the evening gown of shimmering sequins and blotchy earth tones...