Word: familiarization
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Dates: during 1950-1959
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There is a possibility that the Lowell bell-ringers may challenge Yale's Harkness Tower to a chiming contest. The Bellboys, however, will have to compensate for the zvon's inability to play familiar tunes. Or maybe they will challenge Yale's carillon to sound like a zvon.All the bells are in the Lowell House tower, except for one, the fourth largest, which is in the Business School tower. This bell was considered out of tune with the others by the Russian expert, Saradjeff...
What troubles the movie is that the familiar lines sometimes sound silly in another language, especially since it is Russian. Making a concession to the titles though, the movie is well worth seeing. There is also a short of songs of the Auvergne...
They are well-lighted, pastel-tinted and smog-free (there is no heavy industry), and their signs cry out familiar brand names: Remington Rand, Sylvania, Paper-Mate, U.S. Rubber, Textron, Maidenform, A.S. Beck, Carborundum, Van Raalte, Bostitch, Sunbeam...
...odds are that Poetry London-New York will not prove the securest of jobs for Tambi. But the initial printing of 4,000 copies sold out; a supplementary printing of 2,000 was going fast at week's end, and readers got a good 75? worth. Among the familiar universal themes of love, life, courage, birth and death, the magazine tucks in such old-fashioned surprises full of simpler merits as a bit of verse called The Rift by Walter de la Mare...
...abrupt change from familiar controls to chancy freedom might be no great trick for a South American dictatorship, ruled by decree; but in democratic Chile the reform is going ahead by vote of Congress, which is convinced that austerity is what the people want. One politico, who at first opposed the change, admitted last week, "We underestimated the civic conscience of our people...