Word: familiarization
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Dates: during 1950-1959
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...Parthenon glowing in light on the Acropolis, the ruins of the Temple of Olympian Zeus, and a small obelisk monument to Americans who were killed in Greece's 1821-29 war for independence from the Ottoman Empire. At the Parliament Building, the royal guard of evzones, in their familiar red fezzes and frilled skirts, were drawn up to watch Ike lay a wreath at the tomb of the unknown soldier...
...first," Lewis wrote the U.M.W. membership with the familiar flourish, "your wages were low, your hours long, your labor perilous, your health disregarded, your children without opportunity, your union weak, your fellow citizens and public representatives indifferent to your wrongs." But John L., born in Lucas, Iowa, Feb. 12, 1880, a Welsh coal miner's son who quit school after the seventh grade to dig coal in underground pits, a union organizer with a shock of red hair and red eyebrows and a Shakespearian style, fought his way to the top of the U.M.W. to change all that...
...hall were built around an imperial quart. Afterward, Perky offered a farewell round of cheer, announced that he had seen the production for the last time and was content. But when the house lights went dark the following night, there -glistening in the ninth row center-was a familiar white goatee...
...again and leaning over the news desk. "Anything big?" he asks, a question he repeats before every edition. By early afternoon, the basement presses roll out a newspaper that in Cowgill, Humansville, Farmersville, Fair Play, Peculiar, Knob Noster, Kansas City, and several hundred other Missouri-Kansas communities is familiar, reassuring-and powerful...
...those familiar national caricatures, says John Treasure, managing director of British Market Research Bureau Ltd., "the stereotype of the typical Englishman is changing; the 'new Englishman' lives in a home with central heating, drinks canned beer or soda pop while watching television (having just eaten a wimpyburger), has corn flakes for breakfast, washes with Lux soap, dries his hands on a paper towel and has an ice-cream bar for a snack...