Word: familiarization
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Dates: during 1960-1969
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...Inside the Lie Box" [Nov. 4], because it cautions against the truth or guilt robot, must be welcomed by those familiar not only with the machine but also with the feelings of human beings exposed...
...Which End?" The election galvanized a host of potential rivals. First in line: Richard Nixon, who labored mightily for Republican candidates during the campaign, only to be overshadowed when so many attractive new faces won so strongly. Nixon, by contrast, seems an all-too-familiar fixture, a candidate who has not won an election since 1956. He knows the track-perhaps a little better than he should. Asked about the presidential prospects of the party's bright new men, Javits said their chief drawback was that "they haven't been out on the track yet." Nixon's problem...
Practically every American is familiar with some of the costs, in time and frustration, of this predicament. Almost everybody has from time to time-or, frequently, every day -submitted to the hopelessly clogged, bumper-to-bumper auto jams that not only afflict the big cities but immobilize the multimillion-dollar freeways that were devised to speed an auto-borne population on its way. He has walked a mile or more through the corridors of a palatial new airport just to get to and from his plane, then found himself so far from a city center that the time spent...
Sunshine Somewhere. Not everybody enjoys the colas, and the big drive now by U.S. companies is to take over another large foreign market for fruit-base drinks. Coca-Cola has the familiar orange-flavored Fanta, as well as orange Cappy, which is not seen in domestic markets. Pepsi has a line of fruit drinks called Mirinda. The global market has few seasonal fluctuations. When cold weather comes to Europe and Japan, the sun shines all the brighter in Australia and Africa. Says Britain's Lord Watkinson, whose Schweppes Ltd. is also a Pepsi bottler: "It doesn't rain...
...Adlai does have higher political aspirations, for example the governor's chair or Senate seat, then the experience of two consecutive victorious state-wide campaigns will be an in valuable asset. He will have proven his ability as a vote-getter and will be at least reasonably familiar with the party organization and the press. Moreover, the experience of this campaign will have allowed him a chance to polish his campaign style. Adlai's speeches tend to be dull and confused, his public image is weak and could use more color; for humor he relies too often on his father...