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Word: familiarization (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Richard Nixon, who stumped the state for Hatfield, also skirted the war as an issue, though elsewhere he has urged a bigger effort. The decisive factor may be that Hatfield is a familiar, popular figure throughout the state, whereas Bob Duncan until recently was little known outside his district. Lyndon Johnson plans to cut a swath through Oregon on Duncan's behalf three days before the election...

Author: /time Magazine | Title: Oregon: Monsoon Season | 11/4/1966 | See Source »

Maybe you light a candle to find something familiar. You can't Rock is rock, but in a cave it assumes strange shapes -- hollow tubes or bursts of crystals. The fish in pools of water are eyeless and are nearly transparent. Brown bats, squeaking as they zip around you, are the most common animals. Often they carry rabies...

Author: By George R. Merriam, | Title: Where Have The Explorers Gone? Today's Adventurer Craves A Cave | 11/3/1966 | See Source »

...referring to the Beatles' latest release, Eleanor Rigby, in which the shaggy four sing to the accompaniment of a double string quartet. Rigby is typical of the newest and in many ways most welcome upheaval to rock rock 'n' roll in years. To begin with, the familiar big beat of rock 'n' roll is receding-not in sales, but in decibels. The reason is simply that there is a big message in lyrics nowadays, and the kids want to hear...

Author: /time Magazine | Title: Rock 'n' Roll: The New Troubadours | 10/28/1966 | See Source »

...rapidly growing and robustly competitive business of auto and truck rentals, Avis, Inc., makes much of the fact that it is only a hard-trying No. 2. Obviously, No. 1 is the Hertz Corp., with a rental fleet now totaling 125,000 vehicles. Hertz's familiar yellow signs are out in 98 countries, most recently including Finland, New Guinea and the Dominican Republic. Revenues this year will top $300 million...

Author: /time Magazine | Title: Mergers: Hertz, Too, Becomes a No. 2 | 10/28/1966 | See Source »

...Gift Outright at the inauguration of John F. Kennedy, or learned to love Mending Wall or After Apple-Picking in their school days, Robert Frost was the serene, supremely benevolent country poet. A generation of interviewers had gorged themselves on his folksy humor and humble denims, on that familiar shock of untutored hair, those earthy accounts of his early scrabbling for a living from his New Hampshire poultry farm. Yet Frost also used to say: "I'm liable to tell you anything. Trust me in the poetry, but don't trust me on my life. You want...

Author: /time Magazine | Title: Books: Check Up on me Same | 10/28/1966 | See Source »

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