Word: familiarization
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Dates: during 1960-1969
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Still, does lack of suspense matter? Hitchcock is more than a suspense-machine and a technician; his films reflect the work of a mature artist and contain great thematic depth and consistency. Using his familiar hero, the ordinary man plunged unexpectedly into a nightmarish world of melodrama, Hitchcock will allow the nightmare to bring about changes in his heroes: thematically, North by Northwest is about the redemption of a useless individual, The Man Who Knew Too Much about the emergence of a husband's desire to dominate his wife...
Neither Hertz nor Norman, Craig & Kummel gives a reason for the switch except that there has been "a basic disagreement concerning the advertising strategy that should be employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that...
...worldwide owners of the familiar Beetle and sporty Karmann-Ghia, including 175,000 in the U.S., went registered letters recalling models produced between last Aug. 1 and mid-January. During that time, Volkswagen switched over to new, permanently lubricated ball joints that connect the front wheels to the suspension system and allow them to turn. Unfortunately, the plastic sealing rings designed to keep the lubricant in and moisture out were not up to the task, giving the steering and suspension assembly the mechanical equivalent of an arthritic knee. Though no accidents were reported, corrosion in the ball joints could lead...
...Commission, would aid in policing a Viet Nam ceasefire. She also extolled India's traditional policy of joining neither Eastern nor Western blocs. "Nonalignment," she said, "can harmonize the tensions which grow out of changing alignments. Its practice is consistent with friendship for all." All that would be familiar and reassuring to her father's old buddies, and no doubt very good politics for India's lady...
...then he sets aside office, finds himself imprisoned in the Tower and finally lays his head upon the executioner's block. The reasons are, of course, familiar--Henry VIII wished to marry Anne, the Pope would not agree with Henry that the royal marriage to Catherine was void; unable to put aside Catherine with the consent of the Pope, Henry put aside the Pope. More would not swear to the act of Succession, for it asserted the lawfulness of the King's acts--thus to the Tower. Falsely convicted of open denial of the King's supremacy over the Church...