Word: familiarization
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Dates: during 1960-1969
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Otherwise, Who's Afraid of Virginia Woolf? falls into familiar Hollywood traps. It comes across as a multi-collaboration lacking a strong central influence. The stage production was funnier, better-acted, and generally more important...
...FAIR LADY (Philips). The original-cast recording of the Berlin production is the best of the myriad foreign Lady recordings. The playing of Fritz Loewe's score puts new emphasis on his Viennese origins, and the German lyrics stay so close to the all-too-familiar English ones that the listener can understand them. It's straight down der Strasse wo du lebst...
Mumps, like measles, is one of those familiar childhood diseases that have long been minimized. Most of its vic tims are between five and ten, and usu ally they suffer no more than a few days of fever and headache, a swollen jaw and difficulty in swallowing. But those symptoms are increasingly being recognized as signs of a potentially serious medical problem. Virologists in many different laboratories have been working overtime to develop an effective preventive vaccine...
...generations, multiple-vitamin preparations of one form or another have been a familiar fixture on many an American breakfast table. Whether or not they are prescribed by a pediatrician, they almost always boast the kind of label that assures a cautious parent he is doing right by his child. The fine print spells out "Minimum Daily Requirements" in esoteric quantities such as milligrams, U.S.P. or international units, and the average uncertain layman usually decides that if a little is good, more is surely better. The business in vitamin and mineral supplements to the U.S. food budget has grown to hundreds...
...weakens millions of children each year. Minneapolis-based Archer-Daniels-Midland is shipping a protein-enriched powdered-soybean beverage to countries as far off as Korea. Corn Products Co. is working on hybrid seeds to improve corn yields in South America, recently brought out an enriched version of a familiar Brazilian baby food called Maizena. Says Executive Vice President Beverly Warner: "Unless you take 30 years to educate people, you must give them nutritional foods through things they are accustomed...