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Word: familiarization (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...high-performance, low price-class Plymouth, popularized by the familiar "beep-beep" ad campaign since its introduction last model year, garnered 28.5 percent of the votes cast for entries in the Super Car Class of the national magazine's seventh annual Readers' Choice poll. Nine cars were included in the Super Car category...

Author: NO WRITER ATTRIBUTED | Title: Road Runner Is Rated 'Super Car' | 3/24/1969 | See Source »

Dedication is a familiar thing at Boston College, and the fine spirit of the Eagle basketball team is exemplified by guard Billy Evans. "Cousy represents everything I want to be as a man and a player," said Evans yesterday. He struck a subtle blow at the press when he added, "A pat on the head from Cousy after you make a good play means more than headlines...

Author: NO WRITER ATTRIBUTED | Title: Cousy Bows Out In Finals Today | 3/22/1969 | See Source »

Berosus would have understood perfectly what Sheila was up to. Indeed, Sheila's astrological calculations would be one of the few things he would find familiar in the modern world after 50 centuries. It is one of the stranger facts about the contemporary U.S. that Babylon's mystic conceptions of the universe are being taken up seriously and semiseriously by the most scientifically sophisticated generation of young adults in history. Even the more bc.cult arts of palmistry, numerology, fortunetelling and witchcraft?traditionally the twilight zone of the undereducated and overanxious?are catching on with youngsters. Bookshops that cater...

Author: /time Magazine | Title: Modern Living: Astrology: Fad and Phenomenon | 3/21/1969 | See Source »

...count on man to be a bastard." In a century that has so far produced Hiroshima, Buchenwald and Biafra, this is an insight that is hard to ignore. Søren Kierkegaard described original sin as a sense of dread; for most of mankind, it is still an uncomfortably familiar feeling...

Author: /time Magazine | Title: Theology: The Sin of Everyman | 3/21/1969 | See Source »

When Czechoslovakia eased travel restrictions about five years ago, Western intellectuals ventured there with the wary air of men exploring some dark continent. They were surprised to dis cover that many Czechs were familiar with the plays of Samuel Beckett and Edward Albee, and had kept abreast of other Western cultural developments. If they dropped into Prague's Café Slavia around 4 p.m. any afternoon, they could have encountered several of the reasons why. A group of artists and writers who meet there have for years been assiduously importing and translating Western books, plays and art publications...

Author: /time Magazine | Title: Collage: From Pen to Pastepot | 3/21/1969 | See Source »

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