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Word: familiarization (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...familiar-looking figure with the Fu Manchu mustache walked into a television studio in Manhattan. Someone handed him a Schick electric razor, lights blazed, and the director cued ACTION. Three minutes later, New York Jet Quarterback Joe Namath, 25, was barefaced, having whizzed off a two-month growth for a TV commercial. Word is that Joe got $10,000 to part with his shrubbery, which would make it $16.67 for each of the approximately 600 hairs that hit the studio floor. And that isn't all. "I can scramble better now," said Namath. "I'm a little lighter...

Author: /time Magazine | Title: People: Dec. 20, 1968 | 12/20/1968 | See Source »

Died. Arthur Hays Sulzberger, 77, publisher (1935-61) and board chairman (1957-68) of the New York Times, who gave new depth and scope to the familiar slogan, "All the News That's Fit to Print"; after a long illness; in Manhattan. Sulzberger tempered his indomitable dignity with wry good humor. In order to succeed, he once said, "you work very hard, you never watch the clock, you polish up the handle on the big front door. And you marry the boss's daughter." Sulzberger did just that. In 1917 the young Columbia graduate married Iphigene Ochs...

Author: /time Magazine | Title: Milestones: Dec. 20, 1968 | 12/20/1968 | See Source »

...would such an occurrence make the then readers unable to recognize the truth in the writing and hence not laugh? Well, fundamentally I believe that it is the cliches that will never change, that, as our society mechanizes itself into inactivity, will still form the core base of something familiar...

Author: By John G. Short, | Title: The Cuckoo Clock in Kurt Vonnegut's Hell | 12/17/1968 | See Source »

...table, a recording device is hidden in a tie clip, new leaders are found by a spin-the-bottle technique, and the real rapport between nations rests on a Jellolike foundation of friendship between Latifundia's President and the American ambassador. Despite the apparently insurmountable handicap of so familiar a scenario, Robert Wool has managed to produce a finely written first novel that explores the personality of a South American nation while revealing the lives and characters of two strong and complex men. Neither of them fits the good-guy, bad-guy stereotypes that infect not only this literary...

Author: /time Magazine | Title: Books: Beamless Lighthouse | 12/13/1968 | See Source »

...familiar McClellandisms (witty visual and literary interjections) enrich this poster. Plump black letters which form a compositionally important triangle read "Hundreds of boys across the sea: everything for democracy." The Boggie--an all-line quasi-doggie--stops at this poster before moving on to McClelland's Bayeux Tavestry, a facetious tapestry he designed for the Lampoon...

Author: By Deborah R. Warhoff, | Title: McClelland | 12/13/1968 | See Source »

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