Word: familiarization
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...four main characters (there are just seven speaking roles in the picture) are known only by the names of cities they come from or hope to get to. They also represent four types familiar from other genres. Columbus, for example, is your standard teen-nerd hero. Played by Jesse Eisenberg (The Squid and the Whale) with a confidence that proves Michael Cera does not have a copyright on bright, inward, fretful, sexually underemployed young men, Columbus locks himself in his room, safe from all contact, human and other. So the sudden, desperate door-banging of the hot chick from...
Yale's career services office knows the ins and outs of finding students finance jobs, but can barely help students land jobs in the arts. Sound familiar...
...banks will be more than able to cover it. Cash flow is not their problem. Capital is. And because the prepayments won't hit earnings, at least not initially, those capital ratios we have been worried about to show if banks are solvent won't change. Banks, all too familiar with accounting tricks, seem overjoyed by the FDIC's solution...
While the exact mechanism of the placebo effect is still unknown, researchers have discovered and elaborated upon the power of expectations. Not surprisingly, the U.S. pharmaceutical industry is familiar with the concept. In 2004, it spent $23 billion on marketing, crafting an image of safety, health, and well-being through television and print ads as well as the aggressive pursuit of trusted doctors and health-care professionals. Indeed, the positive effects of many modern medical treatments including cough medicines, antibiotics in the case of some infections, and the majority of back and arthroscopic surgeries have been proven...
...passionate Colombian bride Gloria, meanwhile, light up the screen because of the inspired pairing of character actor Ed O'Neill and comic bombshell Sofia Vergara. It's Jay's son Mitchell (Jesse Tyler Ferguson) and his partner Cameron (Eric Stonestreet)--the least conventional couple--who have the most familiar relationship, squabbling and correcting each other as comfortably as retirees on their golden anniversary...