Word: familiarization
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Visitors to the Basilica of the National Shrine in northeast Washington often do a double take when they see Newt Gingrich and his familiar shock of white hair slip into a pew for the noon Mass on Sundays. The former Speaker of the House is known for many things, but religious zeal is not one of them. In fact, the social conservatives who fueled his Republican revolution in 1994 often complained about Gingrich's lack of interest in issues like abortion or school prayer...
...offensive, forming a political party and newspaper to challenge Ahmadinejad. Now that Karroubi finds himself on the bitter end of yet another contested election, he's using that political base to chart a course separate from that of the rest of Iran's reformist opposition. (Read "A Familiar Face to Challenge Ahmadinejad...
...million-word epic into a series of tweets - of which Sreedharan has so far posted 92 - is not lost on him. Nor is the challenge. "You want to write tight, but you don't want to write so tight that the meaning gets lost for people who're not familiar with the story," he says. "What I'm trying to do is to make sure there is enough drama in every twepisode, so to speak. There's a cliffhanger, wherever possible." (Read TIME's cover story, "How Twitter Will Change the Way We Live...
...created have far exceeded our expectations. We look at it as just more than dollars and cents." For example, customers are flocking to the JetBlue route map: hits jumped 700% after the promotion was announced, on Aug. 12. Even flyers who ultimately passed on the offer became more familiar with JetBlue. "People are on the website, sitting around and figuring how much to take home at an all-you-can-eat buffet," says Mann...
TIME: For readers who might not be familiar with it, what's the methodology behind the rankings? Morse: [They're] based on 15 indicators, [including] a reputation survey, admissions data, faculty data, financial-resources data, alumni giving and graduation and retention rates. We're not comparing all 1,400 schools. We're dividing them up into 10 categories, like national universities and liberal arts. We assign a weight to each of the variables. The peer survey, or the academic reputation, is the highest-weighted variable - it's 25%. (Read about a new college-rankings system...