Word: familiarization
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...fall in love, as in The Ugly Truth, or strangers with complementary needs, as in The Answer Man, or, for a change, folks who seem simpatico but have trouble becoming a couple, as in (500) Days of Summer. What the new films share is an aim to evoke familiar laughs and perhaps a climactic tear. That's the difference between an action movie and a comedy: the first makes you gasp, "I've never seen that before!"; the second has you nodding, saying "Hey, that...
...latest effort from the Obama Administration to use the country's broadcast-television networks and other media to reach Americans in their homes and get them on board with the largely Democratic efforts to pass sweeping legislation this year. The talking points, the style and the tone were all familiar, but the result is unlikely to affect either the inside game (the strategic battle with Congress) or the outside game (convincing the American people to jump on board). (See the top 10 health-care-reform players...
...hired nine former Polaroid employees to come up with new formulas for both a monochrome and a color version of the instant film. The new films would have unique characteristics but still maintain some of the best bits of Polaroid, like the square shape, the white frame and that familiar warm chemical smell. Since then, the impossible has become the highly likely. "Two weeks ago, we cleared the last of about five major road blocks," Kaps tells TIME. "We have now proven that it is possible...
...Familiar strangers turn into characters in my mental summer narrative. There’s the tough guy with a reddish brown ponytail climbing the subway stairs. A week later, again wearing a denim shirt and jeans, he gently leads a lady down King’s Road. Every morning the woman in an orange vest grins around sticking-out teeth, blithely handing out free newspapers. There is a man with a two and a half foot beard selling novels on Lamma Island. A shopkeeper in front of my apartment explains how her dresses can also be skirts. The squat blond...
China's swipes at the U.S. dollar have been spilling out of Beijing with almost mundane regularity. Every time there is an international economic summit, it seems that some Chinese mandarin reiterates the now familiar complaint that the greenback needs to be replaced as the world's de facto reserve currency. China usually suggests some "supranational" currency as a dollar substitute, to protect it against instability that could arise from any one country's errant economic policies. A favorite suggestion is the use of Special Drawing Rights (SDRs), the unit of account at the International Monetary Fund...