Word: familiarization
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...programming and their profile. When times are bad, it's crucial to make yourself interesting and vital and to let everybody know you're there. "Organizations that are cutting performances and marketing are going to be the losers," he warns. He also cautions them against reaching for the most familiar programming--Beethoven's Fifth! The Nutcracker! Grease!--in the hope of drawing guaranteed crowds. "I talked to an opera company recently that has done some adventurous programming," he says. "But this season they were just doing things like La Bohème. It wasn't selling...
...pregnant woman who has ever cracked open a medicine cabinet is familiar with the warnings against using nearly every kind of medication, including those sold over the counter, from the moment of conception onward. Yet each year in the U.S., some 500,000 pregnant women battle psychiatric illness, cancer, autoimmune disease, influenza and other conditions that require treatment. Leaving aside for a moment the issue of whether the benefits of certain drugs outweigh the risks to the baby, what is the appropriate dosage for a mom-to-be? Given the shifts in her metabolism, how much she should take...
Others apply methods familiar to psychologists and those who deprogram cult members. James Fitzsimmons, a retired FBI interviewer who dealt extensively with al-Qaeda members, says terrorism suspects often use their membership in a group as a psychological barrier. The interrogator's job, he says, "is to bring them out from the collective identity to the personal identity." To draw them out, Fitzsimmons invites his subjects to talk about their personal histories, all the way back to childhood. This makes them think of themselves as individuals rather than as part of a group...
...most surprising thing about the Museum of Counterfeit Goods, however, is the sheer diversity of its exhibits. Any tourist in Bangkok would be familiar with the knockoff Rolex and Tag Heuer watches, the G-Star jeans, the Nike sneakers. But ripoff shampoo and candy? Toothpaste that might have been cobbled together in a grubby lab on the outskirts of Ho Chi Minh? Ballpoint pens? Staples? For a moment the guilt dissipates and I wonder why I've sacrificed an afternoon to a museum showcasing the most basic wares to be found in any stationery store. (I could, after...
...with the approval of his Spanish convert parents, four-year-old Hita was tapped by FPMT monks as the reincarnation of the group's co-founder Thubten Yeshe. Their methods will be familiar to anyone who has seen Bernardo Bertolucci's Little Buddha or the current documentary Unmistaken Child: The monks reportedly heeded some dreams; the Dalai Lama consulted an oracle; and the capper was that young Hita "recalled" the color of the dead lama's car. (See pictures of the Dalai Lama: Six decades of spiritual leadership...