Word: familiarized
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Dates: during 1960-1969
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Died. Joseph P. Spang Jr., 76, former head of the Gillette Co., who was among the first to recognize the advertising potential of sports events; of a heart attack; in Boston. "Look Sharp, Feel Sharp, Be Sharp" went the familiar razor-blade slogan, and few were sharper than Spang, who in 1939 sponsored World Series broadcasts, followed with the Kentucky Derby, football, boxing and the Gillette Cavalcade of Sports radio and TV shows-all of which helped Gillette become pre-eminent in the field, with earnings of $96 million by the time Spang retired...
...coming back to life? Was he ever really "dead"? Perhaps he was eclipsed during a period of dizzying social change. And if he returns, will it be to the familiar life of church and synagogue or to another locale? The marketplace? The slum? The commune? The barricade...
Then grotesquely, the groom escorted his bride to the familiar Tonight guest couch. Johnny, looking mighty puffed up in his tuxedo, greeted them from behind his accustomed desk. There followed a commercial and a champagne toast (the couple drank milk and honey). Tiny serenaded his bride and read plugs for the florist who had supplied 8,000 tulips, his hairdresser, and several other generous purveyors. After sign-off, the couple held an unruly press conference in which Tiny estimated that their kiss during the ceremony had been "about our fifth," but then proceeded to buss Miss Vicki 100 more times...
...caused brain damage and other developmental defects. Though this phenomenon may have no relevance to MSG's use in food, there is no medical evidence on the possible damage of concentrated MSG in a baby's bloodstream. In fact, many potentially harmful chemicals occur naturally in familiar foods. Spinach is rich in oxalic acid, which is the foundation for a common type of kidney stone. (Popeye in real life would have suffered endless agonies from passing stones.) Carotene, the pigment that puts the color in egg yolks, sweet potatoes, mangoes and carrots, is used by the body...
Despite its remarkable qualities, the polymerized water, or polywater as it was called, was basically the familiar old H 2 O. Or was it? The question was so intriguing, recalls University of Maryland Chemist Ellis Lippincott, that "we couldn't afford not to look...