Word: fanchon
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Dates: during 1930-1939
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...article on double-header movies, p. 28 of TIME, Oct. 18, you fail to mention one all-important detail of Fanchon & Marco's St. Louis poll. Were the audiences polled attending doubleheaders? If so, the fact that there was a 7-to-3 preference for double-features is of little significance-beyond indicating how much the 3-group will take to see the movie it wants...
Reader Hardin's conclusion indeed has merit; the Fanchon & Marco poll was taken only at double-feature theatres...
...meanwhile a poll of 57,599 St. Louis cinemagoers, completed last week, indicated that at least the citizens of the nation's seventh city still like "duals," by the overwhelming count of 7 to 3. The questionnaire's sponsors, Fanchon & Marco, the potent firm which controls 31 St. Louis theatres, polled their audiences ten days. Other preferences of this quintessentially American city: Clark Gable, Myrna Loy, Shirley Temple. Only 1,609 St. Louis fans admitted that they liked gangster films...
...actors' representative before she began producing pictures in 1927 (she was 25 then). She has since made approximately 30 pictures and is the only woman producer who owns and runs her own company, producing and financing her action-adventure pictures. Often confused in the past with Stage-Production Fanchon, now that the latter has entered pictures, Film's Fanchon Royer anticipates more confusion...
...Fanchon Royer Features...