Word: fanchon
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...jointly operated. Warner took over the theatres and for a time ran them alone. When the theatres failed to make money, mortgages were foreclosed. Warner put in a bid which was rejected. The theatres went to a local company which leased operating rights to the theatrical firm of Fanchon & Marco...
First requisite of a cinema theatre is the cinema. Warner Brothers, Paramount and RKO make 48% of the 300 important features manufactured in the U. S. each year. When Fanchon & Marco tried to get Warner Brothers, Paramount or RKO pictures to show in their three new theatres, they found they could get none. Warner had leased two other theatres in St. Louis. In these, St. Louis cinemaddicts could see all the Warner, Paramount and RKO films they wanted...
...Fanchon & Marco thereupon complained to the Department of Justice that, by withholding their films, Warner, Paramount and RKO were violating the Sherman Law. A Federal Grand Jury indicted the three companies. To cinemanufacturers, the St. Louis case last week looked like the spearhead of a Government attack on their film-selling system...
Assistant U. S. Attorney General Russell Hardy opened with a blast that the $660,000,000 assets of the defendants had been "maliciously and unconscionably used" to "crush" Fanchon & Marco, who had "suffered losses to date exceeding $200,000." Said he: "The conduct of the defendants in this case has put a stain on a great industry...
...After reproving his opponent for trying to inflame the jury, Lawyer Reed opened his case with a dexterous attempt to show that Fanchon & Marco had really been the bullies, not only of his clients but of the U. S. Government as well. Said he: "This is a battle between two groups of moving picture operators in St. Louis and the Government has seen fit to join with one group against another. As a matter of fact, the only ones engaged in a conspiracy are the ones the Government represents...