Word: fannings
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Dates: during 2000-2009
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NASCAR's popularity exploded, in part, because it's one of the more fan-friendly major sports in the country. The drivers are often remarkably accessible, even signing autographs for fans on race days. NASCAR may need to get even cozier with them. As NASCAR raced to the top of the American sporting scene, it might have taken its base a bit for granted. "We need to engage the fans with more passion," says driver Jeff Burton, a 17-year Sprint Cup veteran. "We need to be creative, to come up with better ideas." One thought officials are kicking around...
Still, NASCAR can't afford to idle its engines when consumer spending is so dismal. "What we have to do is make sure the passionate fan becomes more passionate," says Burton. "We have to make sure the casual fan becomes the passionate fan." There's just one crucial thing Burton and NASCAR can't do for their fans. They can't drop more cash in their pockets...
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David's declaration hasn't deterred mashup artists and satirists from piggybacking the clip's runaway success. The latest entrant in this category is "Chad After Dentist," a parody that shows Chad Vader, the star of a popular fan film series, playing the part of David. For some reason Chad sounds a little like the Governor of California, but his suit is pretty neat. We're approaching backlash threshold - another Internet inevitability - on the David After Dentist meme, but this spin-off snuck in under the wire...
...Ticketmaster wants to gobble concert promoter Live Nation to further extend its reach. (Live Nation, which puts on more than 16,000 live shows annually, also recently launched its own ticketing service.) Word of a Ticketmaster-Live Nation merger has angered fans and performers alike, including Bruce Springsteen. Ticketmaster was already on The Boss's bad side after it recently directed fans to its secondary sales apparatus, which charges more, while regular tickets were still available. (The company publicly apologized.) An open letter on Springsteen's web site expressed his outrage: "The one thing that would make the current ticket...