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Just as important, WPS plans to market the league beyond the ponytail posse, its core fan base of tween and pre-tween girls. "The WUSA was more aspirational for young girls," says Antonucci, a former Yahoo! executive and Stanford soccer player who has worked on the league's relaunch for more than four years. "What we're doing is socially important, but it has to be broader than that." In Boston, for example, the players have headed out to city bars to play pool with twenty-somethings and connect with young adult fans. On Sunday the Chicago Red Stars will...

Author: /time Magazine | Title: Is Women's Pro Soccer Really Coming Back Now? | 3/29/2009 | See Source »

...that the best CEOs spend most of their time thinking about what will put their companies out of business and doing something to prevent this catastrophe. Although it may be overly simplistic, GE did it decades ago when it diversified away from being in the light bulb and electric fan businesses that were its beginnings in the 1890s. Some investors would say that GE is too diverse now, but its system served the company well for the great majority of the years during the last century...

Author: /time Magazine | Title: Blaming Newspaper Management for Newspaper Problems | 3/27/2009 | See Source »

...Majesty. Brixton in south London or Wormwood Scrubs ("the Scrubs") in the city's west already look grim on the outside. Their even starker interiors can be viewed by arrangement with the police - just throw a brick through a jeweler's window to get their attention. Any fan sufficiently dedicated to follow this procedure won't flinch from the dreary pilgrimage to two other Rumpole haunts: the Uxbridge Magistrates' Court and the supremely ordinary south London suburb of Penge, site of one of our hero's greatest triumphs: the Penge Bungalow Murders...

Author: /time Magazine | Title: Sense of Place: London | 3/25/2009 | See Source »

...Neal's fan encounters have been safe. Sometimes when he plays hide-and-seek, no one even comes to find him. But as Twitter user and host of VH1's Best Week Ever Paul F. Tompkins puts it, "Anything's easier to do if you're a giant...

Author: /time Magazine | Title: Celebrity Twittering: Is That Really You, Shaq? | 3/24/2009 | See Source »

...while President Hosni Mubarak has been a steadfast U.S. ally, his credibility among Muslims (his own people included) is pretty low: he's seen by many as an American puppet who is no fan of democracy. Besides, anti-U.S. sentiment is very high among Egyptians. "I would not want to be the person in charge of security for [Obama] in Cairo," the diplomat says, shaking his head...

Author: /time Magazine | Title: Behind Obama's Speech to the Muslim World | 3/24/2009 | See Source »

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