Word: fannings
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...meaningful professional sports league in America. It means that we are important in the lives of our fans. Our teams resonate in their communities and have a deep connection to the local fan base. We have a presence on television for all our games. Most importantly, soccer will have become an important part of the lives of many Americans, and MLS will have been a big driver of that. (See TIME's Pictures of the Week...
When you're deciding when and where to expand, to what degree do you consider the composition of your fan base...
...want to have successful teams, whether they're in Canada, in large markets, or in small markets. At this point, what we're trying to do is build a passionate fan base. One of our most successful teams is in Toronto, and nobody really thought years ago that that would be a successful pro soccer market. It's got 16,000 season tickets on a waiting list and sells out every game. We need to go where the fans are and continue to think about how we create a geographic footprint that makes sense...
...what does the composition of the league's fan base look like...
...think when we reach that point, we'll have established ourselves as the major league that we hope it will one day be-that is, competitive with other major soccer leagues around the world. We reach that point when we have the economic foundation, when we have the fan base, and we have further evolution of the American consumer. That's our goal: to be the destination point not just for soccer fans in this country, but for [U.S.] soccer players. We've not yet fully achieved that...