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...planning to revamp the sport from day one--starting tourneys on Sundays instead of Mondays to gain more weekend fans. Those four-hour, five-set matches? Gone by 2008, except at the Slams, replaced by best-of-three matches, to reduce player injuries and increase fan interest. The most radical alteration is a round-robin format at smaller tournaments until the final rounds, which would revert to the traditional knockout. That setup would give spectators more opportunities to see marquee players. But the draws would be smaller to accommodate more matches, so fewer low-ranked players could compete. "As much...

Author: /time Magazine | Title: Sports Business: Tennis Gets Reset | 10/29/2006 | See Source »

...telling the story," he says, his entertainment background evident. (His staff even calls him E.T.) To pitch tennis to the public, De Villiers hired marketing ace Phil Anderton, a veteran of Coca-Cola and the Scottish Rugby League, where he garnered the nickname "Fireworks Phil" for the countless fan-friendly ideas he brought to the sport (yes, including fireworks...

Author: /time Magazine | Title: Sports Business: Tennis Gets Reset | 10/29/2006 | See Source »

...event, compared to a weekly average of 60 to 80, Cambridge Forum Board President Ann Daily said. “He’s just such an icon,” she said of Zinn. One of the listeners was William C. Quinn ’10, a professed fan of Zinn’s work, who nonetheless did not wholly agree with the historian. “I love Howard Zinn, but sometimes I think there’s a bit of a disconnect,” said Quinn. “You need to have people...

Author: By Clifford M. Marks, CONTRIBUTING WRITER | Title: Zinn Faults U.S. Imperialism | 10/26/2006 | See Source »

...fan, I’ve often woken up a roommate with getting up to scream at the TV after a missed block in the back call or a strike three called ball four. Last weekend, it was a questionable unsportsmanlike conduct call at the end of the Harvard-Princeton matchup that had me up in arms...

Author: By Madeleine I. Shapiro, CRIMSON STAFF WRITER | Title: MAD ABOUT YOU: Zebras Making Crucial Mistakes | 10/24/2006 | See Source »

...White Sox fan, I sat in front of my TV overjoyed when pinch runner Pablo Ozuna scored the winning run but puzzled at how the umpire could call strike three, make a fist to signal the out, and then call the player safe at first...

Author: By Madeleine I. Shapiro, CRIMSON STAFF WRITER | Title: MAD ABOUT YOU: Zebras Making Crucial Mistakes | 10/24/2006 | See Source »

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