Word: far
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Dates: during 1930-1939
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...Clyde Milner Vandeburg (32), director of Fair promotion, and his assistant, beaming Crompton Bangs Jr. (29), former G-Man are largely responsible. Two years ago Promoter Vandeburg talked Fair managers into selling their Big Show rs a peg on which to hang a national campaign of travel to eleven far-western States instead of merely plugging San Francisco. To tie the westward movement into a national travel merry-go-round between the two U. S. fairs, Vandeburg went East to see Grover Whalen, impresario of the World of Tomorrow. As Vandeburg remembers it, Grover Whalen responded to his proposition...
...communication is relayed by radio. Russia's 75 stations (mightiest, 500-kilowatt Radio Moscow) speak 62 languages in reaching the 170,000,000 inhabitants. Listening is largely in groups, in workers' clubs, factories, etc., over receivers which tune in the Government programs, nothing else. Russia is too far away from the rest of the crowded radio world to worry much about interference...
...Far from a flop is Esquire. With a circulation of even 350,000 it could be a financial success. Its stories are no longer hand-me-downs and its cartoons are often funny to anybody. Publishers like it because it has made the men's clothing industry advertising-conscious. Women like it because it has changed the clothing habits of the American male. Men's clothing advertisers like it because it is the U. S. male Vogue. Men like it because it is still the best smoking-room magazine in the land...
Rearmament has so far meant much to only a few U. S. industries-chiefly those which make war machinery for air and sea. One U. S. company which makes war machinery for both air and sea is Sperry Corp. What rearmament has meant for Sperry was told in part last week in that company's report for the first half...
...turned a net profit of $2,500,000, an increase of 76% over its booming 1938 figures. Last week President Mack ventured to say that for the first eight months of this year net profits would pass record 1938 (when the net was $3,240,000). Still selling far below big Coca's bottle volume (the trade's best guess: 18-25% of it), Pepsi-Cola's twelve-ounce bottles (Coca-Cola: six ounces) have done best in New York City. In its first full-page newspaper ads fortnight ago, Pepsi-Cola announced it had outsold...