Word: farben
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From Ashes to Atoms. Fastest growing of the top three Farben heirs is Farbwerke Hoechst near Frankfurt, whose moving force is energetic Board Chairman Karl Winnacker, 53, a wartime Farben plant manager. Hoechst's sales-antibiotics, synthetic fibers, cellophane and oxygen-rocketed 17% last year to $355 million. Now the company is taking German industry's first steps toward harnessing the atom. It operates a nuclear research laboratory outside Frankfurt and is building a heavy-water plant (annual capacity: six tons) that will be among Europe's biggest when completed this year. Last week, with Atomic Energy...
...month ago the biggest of Farben's successors, Farbenfabriken Bayer of Le-verkusen. announced one of its most am bitious projects. With Anglo-Iranian Oil Co.'s German subsidiary, Bayer will build a $60 million plant near Cologne to crack 2,100,000 bbl. of oil a year into basic chemicals for plastics and synthetic fabrics. This will vastly expand Bayer's production of 13,000 different chemicals, dyes, drugs, resins and photographic products (Agfa), which last year rang up $380 million in sales...
Into the World Market. Bossed by Dr. Ulrich Haberland, 56, who ran two Bayer plants during the war and was picked by the British at war's end to direct the combine of Farben plants that now make up Bayer, the company is rapidly moving into foreign markets. Burgeoning Bayer has recently opened plants in Argentina, Brazil and Chile; it is building another in Mexico and, together with Farbwerke Hoechst, will add still another in Pakistan. In the U.S. it owns a 50-50 interest, with Monsanto Chemical Co., in West Virginia's Mobay Chemical Co. (polyurethane plastics...
Close behind Bayer among the Farben heirs is Badische Anilin-und Soda-Fabrik (B.A.S.F.) of Ludwigshafen, with sales of $357 million from chemicals, plastics, dyes, fertilizers, insecticides. Worst damaged of the big three, B.A.S.F. saw its Rhineside plant at Ludwigshafen 45% bombed out, started up again in 1945 with only 800 workers. Today the smoky, sprawling plant is Western Europe's biggest chemical unit with 36,600 workers. B.A.S.F. also employs 11,000 at its Auguste-Victoria coal mine in the Ruhr. Masterminding B.A.S.F.'s comeback is its wartime head, Chairman Carl Wurster, 56, who was acquitted...
Pressure v. Pressure. How did the Farben successors soar so high so fast? Answered a West German industrialist: "In physics we have the law that pressure brings forth counterpressure. The Allies exerted great pressure on Germany. In return, we exerted great counterpressure. And to get our minds off the dark future, we also worked like hell...