Word: farely
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Dates: during 1970-1979
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...flickering black and white image in your living room was like some invention of Merlin." Clarke, who came to TIME in 1965, was our Show Business writer in the early '70s, and returned to the job full time last January. These days he keeps up with new programming fare on one of five of Merlin's inventions in his Manhattan apartment and summer home on Long Island...
...started at $42 per share offered by United in March, and spiraled up until last week United was offering $58.50 and McDermott $62.50. At that point, United Chairman Harry Gray, a shrewd takeover dealer, decided "it wasn't in the interest of our shareholders to pay any higher fare for the bus ride." His pullout left the little-known McDermott (it makes offshore drilling rigs) the winner of the takeover battle of the year...
Freddie Laker is no Rickenbacker, Lindbergh, Mitchell, Doolittle or Armstrong. But the feisty Englishman has made aviation history in his own way, by forcing transatlantic fares lower than major airlines had said they could ever go. In June, Laker won approval from the Carter Administration to offer round-trip flights between New York City and London on his 13-jet Laker Airways for $236-almost $100 less than the cheapest non-charter fare-starting Sept. 26. Last week six major airlines countered with a cut-rate transatlantic fare of their own, tossing in some of the amenities that Laker...
...major carriers came up with their new fare in Geneva after a three-day meeting of the International Air Transport Association, the industry group that sets fares charged by most scheduled overseas carriers. IATA'S officials were pleased that the organization had moved swiftly enough to avoid a messy price war among members-and wage it instead with Laker...
...Alfred Kahn, reflecting a refreshing willingness of the board to be less restrictive, says such special kinds of service are a "good thing" and foresees further rule relaxing to permit more efficient use of aircraft. This could result in cheaper rates between many destinations. At $236, Laker's fare already is the lowest transatlantic price in years. It is barely a fourth of the $830 minimum on the Queen Elizabeth 2. Indeed, it is $14 less than the $250 fare to fly between New York City and Denver...