Word: farleyism
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Postmaster General Farley, No. 2 man in the business of getting Franklin Roosevelt reelected, is no Mark Hanna, but he does know the practical operations of a political machine. The sophisticated may jeer at him, the righteous denounce him, but ward bosses understand his language and appreciate his friendly slap on the back...
...book in hand he sits thumbing the pages and tells the Democratic high command: "We have this State sure-waste no effort on it." "We are certainly going to lose that State-ignore it." "Now here's a doubtful State that may be won or lost!" To Boss Farley who directs the flow of campaign funds, to the President who has a speech to make, a WPA project to announce, such advice is invaluable...
...capture and consolidate much ground that is still highly debatable. This is exactly what Republicans hope that they will do when their candidate is picked at Cleveland. This, too, is exactly what Democrat Hurja & friends assume the Republicans will not be able to do, after the firm of Roosevelt, Farley & Co. really takes the field...
...completed under its original title, Rolling Along, when the insane little song called The Music Goes 'Round and Around, popularized by two Manhattan night club entertainers, became an overnight sensation (TIME, Jan. 20). Quick to take the bait, Columbia rechristened the picture, signed contracts with the entertainers Eddy Farley and Mike Riley, who were then generally supposed to be the song's composers,* flew them and four members of their troupe to Hollywood, built the picture to a climax in which they sing their song. The result was hustled into U. S. cinemansions last week...
...appear on Variety's list of the 25 tunes most played on the air. Sheet sales have dropped 95% since their peak in early January. To most radio addicts, overfamiliarity has made the song something in the nature of an auditory emetic. Consequently, the impressive sequence in which Farley & Riley, then a German comedian, then an operatic tenor, then the star of the picture and finally the whole audience in a theatre sing the song can scarcely be classed as a happy inspiration...