Word: farm
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...other, you must be successful," says Rosso, leaning across an outdoor table laid out with a country lunch. He has driven up the steep gravel road to the Diesel Farm, an estate acquired as a sort of company retreat in the Veneto countryside, with Stefano, 27, the second of his six children, who is completing a customized M.B.A.-style training course to be able some day to take over the company's management. Rosso's oldest son Andrea, 28, is creative director at the group's surf and street-wear line 55DSL. Rosso is wearing his usual chief-executive attire...
Rosso credits his hardscrabble upbringing on the farm for his determination and pragmatism, including a meticulous attention to logistics widely admired by competitors. Plus he has a real flair for marketing. Today Diesel is still less than half the size of the Levi's brand (a separate high-end manufacturing division, Staff International, does an additional $114 million in sales), but it's fast growing, highly profitable and so far has managed the delicate balance Renzo evokes when he says his goal is to be the "coolest of the biggest...
Over the lunch, just outside the low-slung stone lodge that is the main building of the Diesel Farm, an hour's drive from Venice, Rosso talked about what he would consider...
...organizations fighting the ban number in the hundreds as well. State cattlemen's associations, pork and poultry producers and farm bureaus oppose the measure, fearing it would give an opening for animal rights organizations to block the slaughter of other animals for food. The Agriculture Department also doesn't want the measure. When the bill's proponents passed an amendment in the House and Senate last year blocking funding for USDA inspectors at the three slaughterhouses, the department allowed the plants to pay for the inspectors themselves to keep operating...
...were just the scenario for some unfilmed Mitchum movie. The actor coasted on that reputation for decades. "The only difference between me and my fellow actors," he said, "is that I've spent more time in jail." And when quizzed about his 60-day stretch at a California prison farm, he replied, "It's like Palm Springs without the riffraff...