Word: farmerly
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Dates: during 1930-1939
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When money-making little Graham Creighton Patterson quit as publisher of the Christian Herald in 1935 to take over Philadelphia's moribund Farm Journal, a Herald colleague said: "Goodby, Graham. If you become as good a farmer as you were a Christian, God pity the farmers...
...magazine, high-pressured circulation from 1,000,000 to 1,350,000, advertising revenue from $300,000 to $1,150,000. All he lacked to be a huge success were the lucrative cosmetic, baby-food and home appliance ads, which instead of flocking to Farm Journal remained with The Farmer's Wife of St. Paul (circ. 1,170,000), only magazine written exclusively for farm women...
Last week Publisher Patterson announced his acquisition of The Farmer's Wife. The combined magazines will have a circulation well above the Curtis Country Gentleman's, 1,840,000, largest farm coverage...
Most skillful is his use of symbols: in a story about the birth of a boy, fishermen launch a boat on the night sea; in a story set in conquered territory, a farmer carefully yokes his oxen; when the sirocco blows, a well-organized phalanx of shore-folk wade into the heavy sea to save men who are washed overboard in landing their boats...
...changes: Sir Thomas Inskip took over the relatively unimportant post of Dominions Secretary, which had been filled by Malcolm MacDonald along with his Colonial Secretaryship; unpopular William Shepherd Morrison, a misfit as Minister of Agriculture, was transferred to the post of Chancellor of the Duchy of Lancaster. A gentleman farmer, Major Sir Reginald Hugh Dorman-Smith was given...