Word: farmerly
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Smart companies like the French retailer Carrefour reach back to the farmer in his field. "We select the best suppliers and train them to our standards--which pesticides they can use, how much to use and so on," says Nadege Claudel, Carrefour's quality and food-safety manager for China. For produce sold under its in-house brand, Carrefour has replicated its European tracking system, which labels every vegetable with a number that follows it from harvest to shelf--and adds 20% to the price...
...poised years later to fail a second time as he tried to farm his remaining acreage. But in the early '90s, he found salvation in an unlikely place: a small but passionate group of environmentally minded Chicago shoppers who happened to be on the hunt for a rural farmer rich in organic produce...
...also, along the way, became the star of a documentary film, The Real Dirt on Farmer John, which opens this weekend in New York City and in several more cities over the coming weeks. An account of Peterson's struggles as a family farmer and his recent success as part of the grass-roots "community farming" movement, the film, directed by Taggart Siegel, was released on the festival circuit in 2005 and has been traversing the world ever since. As it has toured, Peterson has traveled with it, championing the issues of localized farming and sustainable agriculture much...
...concept those Chicagoans originally brought to Peterson. "My wife and I had just returned from Burlington, Vermont," recalls Bob Scheffler, who helped organize the Chicago CSA group, "and somehow our friends out there had stumbled on a small, three-acre farm just outside of town run by a commuter farmer. He lived in an apartment in town, left his tractor chained to a tree and he would bring food into town. So he was farming this plot for a bunch of people in town. Everyone seemed so happy with the arrangement, and we thought: 'Wow, what a cool idea...
...birds forage for their own food, they can be raised cheaply and sold when extra income is needed. It's not unusual for Indonesians to sleep with their birds to protect them from thieves. "We keep chickens not just for money but to reduce stress," says Hadiat, a farmer in the village of Kaseman in West Java. "But now with the flu, they stress...