Word: farrar
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...small book of cartoons entitled War Is No Damn Good! Across its pages strutted a wonderful, viciously funny parade of balloon-shaped generals and admirals, gorilla-faced noncoms and forlorn, tortured G.I.s. Last week Osborn finally paid his respects to civilian life with a book called Low & Inside (Farrar, Straus & Young; $3.75). If anything, the sequel is even deadlier and more acidly humorous than the original...
...Herald-Tribune (331,853), which has won more major typographical awards than any other paper in the U.S., made no announcement as it transformed its sports pages to test a front-to-back typographical overhauling. But both jobs were the handiwork of the same man-beefy, jovial Gilbert Farrar. 66. who has redesigned 60 dailies in the U.S. and Canada. and has earned a reputation .as "Mr. Typography" of the U.S. press...
...Tribune gave its readers only a small test sample of the changes Farrar prescribed, but the Call-Bulletin put on its new dress all at once, just as the Atlanta Journal and Constitution, Portland Oregon Journal, Fort Worth Star-Telegram, Houston Post and scores of others had done after Typographer Farrar redesigned them. Farrar, whose clients often call him "the Deacon" because of his evangelical zeal for tidy typography (i.e., his own), bases all his prizewinning designs on a simple theory: "There are more eyes among readers than intellects...
PRINCE BART (440 pp.)-Jay Richard Kennedy -Farrar, Straus & Young...
...scenes such as this that have led Publishers Farrar, Straus & Young to ballyhoo Prince Bart as "the most explosive novel" they have ever published. So loud are the explosions, in fact, that the message of the novel is almost drowned out: Author Kennedy argues that sin is increasing in modern society, and he is against it. This puts him about midway between Philip Wylie and Kathleen Winsor, except that he lacks Wylie's literary stature and writes worse than Winsor...