Word: farrar
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...Garcia, who wrote the story, the cover image could not have been more appropriate. "Olmos is a symbol of Hispanic Americans' newfound self-assurance," says Garcia, an East Los Angeles native and author of a novel set in the barrio (Skin Deep, to be published this fall by Farrar, Straus & Giroux). "Because the muralists are part of the Hispanic cultural movement, the medium really is part of the message...
...Mary Farrar never thought of herself as a trailblazer. But with five children to educate, the Kansas City, Kans., homemaker decided to get a job to save money. A high school graduate, Farrar went to work in 1972, once all the children were in school, as a bookkeeper for a local steel contractor. Before long, she was supervising fieldwork as well. In 1978, with just $500 in savings, she started her own steel-contracting firm, Systems Erectors. Result: her children are getting all the education they want. Farrar's company racked up $5 million in sales last year. Says...
...Farrar did have something special: the courage to be in the vanguard of a movement that is transforming the face of American business. Like Farrar, millions of women are setting up their own businesses and pursuing the entrepreneurial pot of gold that used to be mostly a man's dream. While there have always been a few women with the initiative and opportunity to start a company from scratch, they were the exceptions. No longer. At least 3.7 million of the more than 13 million sole proprietorships in America are owned by women, nearly double the 1.9 million such businesses...
...Farrar, Straus & Giroux...
...DEATH OF METHUSELAH AND OTHER STORIES by Isaac Bashevis Singer (Farrar, Straus & Giroux; $17.95). At 83, the Yiddish yarn spinner shows undiminished power to capture the peculiar din of human commerce...