Word: farrars
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Dates: during 1930-1939
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ACCENT ON POWER-Valeriu Marcu-Farrar & Rinehart...
STAR SPANGLED VIRGIN-DuBose Heyward-Farrar & Rineharf...
JUDAS-Eric Linklater-Farrar & Rinehart...
...ORCHID HUNTERS-Norman MacDonald-Farrar & Rinehart...
...reprints. What cheap-book advocates want to know is why original editions cannot be sold for less than $2.50 to $5. Again publishers have a ready answer: they cannot sell big enough editions (50,000 copies) to make money. Once they tried it. In 1930 four Manhattan publishers-Doubleday, Farrar & Rinehart, Simon & Schuster, Coward-McCann-published some first editions at $1 to $1.50. They sold more copies, but lost money, dropped the experiment. To break even on a $2.50 novel, publishers figure they must sell at least 2,500 copies. On this number, they figure average costs as follows...