Word: farrars
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Dates: during 1940-1949
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Metropolitan Revivals (Enrico Caruso. Luisa Tetrazzini, Marcella Sembrich. Antonio Scotti, Geraldine Farrar, Marcel Journet, Louise Homer and others; Victor; 8 sides). Despite their mechanical and tonal obsolescence, Victor's oldtime recordings prove that the Golden Age voices were as beautiful as oldtimers claim...
Geraldine Farrar, now 61 and long the buxom mistress of a rural estate in Connecticut, appeared in her Red Cross uniform at a war bond rally in Ridgefield, auctioned off a little...
Geraldine Farrar, soprano emeritus, sent OPA General Manager Chester Bowles a few suggestions from Ridgefield, Conn., where she heads a consumer committee of the local rationing board. Her ideas: reduce OPA's printed matter and its "complex reiteration"; reduce the "verbiage to a point of clarity"; have a little faith in the average merchant's honesty and stop prying into his affairs; cut down on exhortations to the consumer; throw out the "paragraph dictators and their Bourbonesque indifference to the attitude of the general public...
...suggestions, publishers pay him $100 a day, more or less, plus expenses. A job on a metropolitan paper takes three or four weeks. He works usually in his shirt sleeves, usually on his hands & knees on the floor, in a clutter of newspapers, clippings, glue, shears, pencils. When Farrar gets paste on his hands, which is often, he wipes it on his shirt. ("My wife," says he, "gives me hell...
...widths, reduced the size of standing headlines over regular features, eliminated white space around classified ad items, made other space-saving reductions. As a result, the Journal now prints in 28 to 30 pages what once filled 32, and is cleaner, smarter appearing. Best thing about the Journal job, Farrar says: it was accomplished invisibly. Readers were not irritated by a drastic difference...