Word: farrars
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Dates: during 1940-1949
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Business is booming with Gilbert Powderly Farrar. Mr. Farrar, who calls himself a construction typographer, makes his living designing and redesigning publications. The war made publishers space-conscious, and one man who really knows what to do with newspaper space is Type Expert Farrar. This week he is redesigning the Portland Oregon Journal...
...make-up in a Connecticut advertising agency. He even studied at a Better Vision Institute. After writing for printing trade publications, he got a job at New York University teaching typography on a commission basis (his pay: one-third of the tuition his students paid). In ten years Farrar upped enrollment from...
Scissors & Paste. Since 1918 Gilbert Farrar has been in business for himself. He remodeled some 20 Spalding sporting catalogues. Twenty-two years ago he designed a Vick's Vapo Rub package which is still used. But not until 1936 did Gilbert Farrar strike oil: he streamlined the Los Angeles Times so effectively that the next year the Times won the annual N. W. Ayer award for typographical excellence...
NEVER CALL RETREAT-Joseph Freeman -Farrar & Rinehart...
...sixteen are still with us as TIME'S two top editors, five have died. Quite a few of the others have gone on to fame elsewhere. Two have won the Pulitzer Prize for poetry: Archibald MacLeish and the late Stephen Vincent Benét. Publisher John Farrar was our first books editor, and Wells C. Root, our first cinema reporter, is now one of Hollywood's top flight scenarists...