Word: fashion
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Dates: during 1930-1939
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...semi-annual fashion show of corset manufacturers, and every U. S. department store had a special reason for making sure that its buyer got to the McAlpin and to the dozens of other private corset exhibits in Manhattan. Corsets are today the best paying department in nearly every biggish store. No matter how much he may lose on his dresses or his stockings through price-cutting and competition, the store manager can count on a snug income from corsets. Early in Depression he was persuaded by the corset-makers, a shrewd and clannish lot, to protect the corset. The manufacturers...
Haute Couture: 1934. The scores of big and little couturiers to whom buyers Hocked last week may be divided roughly and not without argument into three groups. First are the older houses who are heavy with prestige but exercise comparatively little authority over fashion trends. In this class are Worth, Paquin, Callot Soeurs and Redfern, who was the first couturier to receive the red ribbon of the Legion of Honor. Next is a large group of comparatively young houses or old ones which have passed their prime. Although they may startle the trade almost any year with a new trend...
...there is a handful of houses now at or near the peak of their power as arbiters of the ultra-modern haute couture. They are not necessarily the most popularized, nor are they all heavily patronized by U. S. buyers. Regardless of who else might be included nearly every fashion expert would agree that in this group the following houses most decidedly belong: Vionnet, Lanvin, Augustabernard, Main-bocher, Molyneux and Schiaparelli...
Schiaparelli. "Of course we don't want pants," cried Elsa Schiaparelli in a speech before Manhattan's Fashion Group last year. "Men are already ugly enough in them without having women wear them." But Mme Schiaparelli gave women practically everything else, including dresses made of cellophane and rubber, collars of china, gadgets designed from harness. One of her best textile designs grew out of some plaster and netting she picked up in a rubbish pile. In her crusade for sharp, dramatic line ("skyscraper silhouet") Mme Schiaparelli persecutes the button with morbid zeal, has substituted all manner of gadgets in place...
...designer. She did, in 1927. Two years later she moved down two flights. By 1932 her 400 employes were turning out between 7,000 and 8,000 garments a year and Mme Schiaparelli, with no previous experience and only five years' work, was the most discussed fashion-maker in Paris...