Word: fashion
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Dates: during 1940-1949
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...last-year girl," explained Harper's Bazaar. "You can let the clock stop, of course, if you want to ally yourself with women who hold off until a new fashion is on everyone else's back. . . . Put your hands around your waist, just above your hips. This is your waistline. The line goes up, rounded and small, to a defined and shapely bosom." Harper's, having first proclaimed in a kind of hypnotist's monotone that "already you are noticing [that] heavy, bulky shoulder pads are annoying you," now went unconcernedly...
This, of course, was the kind of soothing lingo in which cowhands indulge just before they press down the branding iron. The real fashion message for fall appeared in bolder type. It said, quite simply: GET YOURSELF A NEW SHAPE. And if they wanted to buy the new fall dresses, that is exactly what U.S. women would have to do-with the help of pads, laces, stays and whalebone, if necessary...
...headily perfumed world of fashion, whose journals are both arbiters and court reporters, has its own definition of news: the New Look. This time, for a change, it was really new, from round shoulders to sucked-in (or laced-in) waist to long skirt (see NATIONAL AFFAIR...
Last week, after prophesying the most drastic style changes in a decade, the fashion magazines swept on to the crucial task of their year: rushing the news, sketches and pictures from the Paris and New York openings into print for their big fall numbers. Queenly Edna Woolman Chase, 70-year-old editor-in-chief of Vogue, bustled home from a quick inspection of her revived British and French editions. Pert Carmel Snow, 56, editor of Harper's Bazaar, was doing front-line duty in Paris. Both were ecstatic about derrieres, guepieres (little waist corsets), and a French designer...
Diamond Dust. Fashion Is Spinach, wrote Designer Elizabeth Hawes (in 1938) in a maverick mood. But to the fashion magazines the sand in he spinach is diamond dust. Last year, Vogue and Harper's made more money than ever (for Conde Nast Publications and Hearst, respectively). Their circulations (Harper's, 225,000, plus 39,000 British; Vogue, 304,000, plus 100,700 British and 12,000 French) are at an alltime peak. Recent issues have been skinnier than last year's ad-fat ones, and to cut costs Vogue recently cut its output from 24 issues...