Word: fashion
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Dates: during 1950-1959
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...most of its new capabilities. They got formal independence from Congress and President Truman in 1947. But the declaration of independence did not end the revolution. Tooey Spaatz, as the first Chief of Staff, U.S.A.F., and his successor, Hoyt Vandenberg, still had their hands full. One hand tried to fashion an atom-jet striking force to stop the threat of Communism; the other fought off the Army and Navy, which did not cotton to the Air Force's demands for money-much more money than the one-third of defense funds that it was getting...
...victim of inhuman pride. Unlike the willful Lear, the willful Coriolanus cannot term himself more sinned against than sinning; also unlike Lear, he is hardened and envenomed by adversity. He is prevented from destroying Rome only by the pleadings of his mother Volumnia, who, in high Roman fashion, helps doom her child to save her fatherland...
...bent. He painted scenery for the Madrid opera, danced in Serge Diaghilev's ballet, went into the Spanish army to fight the Rifs in Africa. In 1923 De Diego set out to see the world. After his defiant gesture atop the Woolworth Building he got a job doing fashion illustrations, painted murals for kitchens and bathrooms, designed menus...
...steps toward improving salesmanship have been taken by the manufacturers. A big West Coast maker of women's coats and suits keeps five sales teams on the road at all times. When a team visits a town, it rents a topnotch hotel suite, puts on a dinner and fashion show for the salesgirls of its retail outlet, tells them all about the products they are selling. After such a show, sales jump 20% to 40% almost immediately. But many businessmen have been slow to adopt such tactics...
Designer Schnurer is a onetime elementary-art and music teacher who married a bathing-suit manufacturer 24 years ago and later went to work for him. She took her first fashion-scouting trip to South America during World War II, under the auspices of Manhattan's Franklin Simon & Co. and three other department stores, which wanted her to look for new fabrics and ideas. After brushing up on her Spanish, she went to Peru, Ecuador and Guatemala, bought clothes right off the Indians' backs, and came back with plenty of ideas, notably the design for a short, pleated...